I am an enterprise operator and AI evangelist who has helped build and champion multi-billion dollar strategic partnerships and client pursuits at Accenture, IBM, Meta, Google, Disney, Salesforce, and Microsoft. While bizdev and gtm skills have been key to my success, they are informed by my experience as a creative and storyteller, a design thinker, a startup founder and an award-winning innovator.
Work History
Over the last 2 decades, I have helped close and run over $165 million in earned revenue while influencing billions in recurring revenue.
-
(2000-2012)
I began my career with a decade at HFI, the premier UX agency in the world. The firm was filled with advanced psychologists and scientists who dealt with the way humans and computers interacted.
There I developed an approach to sales and delivery that uses behavioral and cognitive techniques to better understand the customer and the opportunity. As Managing Director I opened up and ran West Coast operations, selling and running groundbreaking work with clients like Disney, Ticketmaster, ABC, Aetna, Wells Fargo, etc.
-
(2012-2015)
After HFI, I was brought into Ogilvy to open up their UX practice, as Managing Director, with a larger focus on technology and digital marketing practices.
This allowed me to extend my approach to UX beyond design and into the technology that supported it. In addition to my portfolio of West coast clients, I expanded our business into gaming and technology, with clients such as Electronic Arts and Intel.
-
(2015-2020)
When Accenture acquired Fjord in 2015, I was brought in to be the “tip of the sphere” for the biggest deals we had in North America. This meant helping Accenture and our clients think about experience first, and then use that vision to make technology decisions within the customer and operations layers of their orgs. The scale of these projects and opportunities was massive. We were creating client experiences and selling opportunities that differentiated us from our competitors - with deal sizes as large as $100mm.
We became the largest digital agency in the world during my tenure at Accenture, and it is where my ability as an operator, innovator, and dealmaker 10x’ed. The sheer size and scale of the organization, the external partnerships and the massive client revenue, allowed me to understand how to operate effectively within the biggest partnerships and deal teams in the world.
-
(2020-2022)
Around the time Covid hit, I was yearning to be a part of a consumer software company. After working in consulting companies most of my career, I decided to join a unicorn startup as GM, Enterprise.
At Prezi I successfully drew upon my valuable experience at Accenture working for the biggest companies in the world, as well as the understanding and experience of the enterprise to help design an effective system for an ISV and provider to sell into the enterprise. I brought Prezi Video into Accenture and other enterprises - delivering the biggest multiple-installs the organization had executed to-date.
-
(2022-Present)
In summer of 2022, I founded an AI startup with former colleagues at Accenture and elsewhere - Videogum - which helped the enterprise and creators tell better stories. We successfully funded and achieved revenue.
In addition, I became entrenched in the startup communities - speaking at conferences, running panels, consulting with startup and VC organizations, creating work product, and publishing a successful newsletter.
Case Studies
I have made significant contributions to partnerships, ISVs, and GTM plays by taking a strategic, ux-led approach to marketing, storytelling, and sales.
-
Situation:
Accenture and Salesforce had a $2B/year GTM alliance. They wanted to better engage their C-level client stakeholders, enhance visibility of their alliance offerings, and drive enterprise sales.
The challenge was aligning multiple stakeholder groups—Accenture, Salesforce, AWS, startups, and their enterprise clients—while showcasing the value of a verticalized cloud solution.
Task:
My co-leader and I were responsible for leading multiple teams and managing stakeholders while developing and executing a high-impact marketing and sales experience for the Alliance’s big bet targets.
Action:
• Built a coalition of support among Accenture, Salesforce, and ecosystem startups to ensure alignment - through hundreds of interviews and work sessions.
• Recruited hundreds of C-level participants through business development and alliance channels.
• Developed cutting-edge verticalized cloud content and tech demos, aligning Salesforce’s technology with enterprise industry needs.
• Created generational and cohort-based storytelling around client customers, that resonated across industries and client technologies.
• Personally delivered keynote sessions at industry events, including Dreamforce, engaging C-level executives.
• Identified and funded startups to participate in exclusive sessions, strengthening Accenture and Salesforce’s innovation leadership.
• Designed interactive storytelling experiences at events, driving higher engagement and deal closure rates.
Result:
✅ $20M in partnership sales in origination sales from Dreamforce week alone (clients included CVS, Volvo).
✅ Increased deal size and sales velocity across the alliance.
✅ Established trust-based relationship with Salesforce co-leader as well as the Accenture/Salesforce Alliance board, reinforcing Accenture’s role as a strategic partner.
-
Situation:
Accenture and Meta had a $1B/year partnership, but lacked a structured approach to driving net-new innovation and business development. Accenture was especially eager to demonstrate their strategic skillsets and offerings across what was to-date a mostly operations-based portfolio. To incentivize this the partnership created an Innovation bonus of up to $7m/year that would be rewarded if Accenture delivered meaningful innovations each quarter.
Task:
My role was to design, build, and lead an 18-month innovation alliance program that could drive adoption of AI-driven solutions, identify new revenue streams, and elevate the Accenture-Meta partnership’s strategic value. While also achieving our quarterly innovation bonuses.
Action:
• Established a global partner innovation program spanning 8,000+ people, across the globe, within Accenture and Meta.
• Delivered dozens of net-new innovations in AI, platform, and operations, influencing Meta’s strategic roadmap.
• helped develop a new GTM strategy for Facebook Workplace, positioning it as an enterprise-ready collaboration tool.
• Funded and showcased AI startups, strengthening Accenture’s AI ecosystem.
• Managed cross-company teams, budgets, and resources, ensuring alignment between Meta, Accenture, and clients.
• Leveraged UX and Service Design thinking to analyze and enhance Meta’s AI platform.
• Used contractual clauses in GTM and partnership agreements to drive innovation flexibility and secure additional funding.
Result:
✅ Secured a $12M innovation bonus from Meta to Accenture.
✅ Increased total revenue across all operations within the $1B partnership.
✅ Patents awarded in AI, personalization, and operations.
✅ Recognized with “Innovation of the Year” award at Accenture.
-
Situation:
Intel and Accenture had a $500m/year GTM alliance and relationship, but Accenture wanted to be involved in more Strategic Work. Meanwhile, Intel was looking for a way to differentiate its Unite platform, an enterprise meeting and collaboration tool.
Task:
I led the Accenture pitch for a UX-led product design engagement and GTM strategy to the Unite team, in order to secure stakeholder buy-in, and drive a key strategic sale through high-impact sales motions.
Action:
• Sold UX-led product design engagement to Intel leadership.
• Built trust with Intel GM and leadership team by first securing buy-in from their direct reports through design thinking sessions.
• Led a joint Intel-Accenture design and development team to successfully deliver Unite.
• Shifted the GTM play from traditional sales pitches to design-thinking led sessions, making Intel’s offering more compelling.
• Showcased Unite at major industry conferences, creating immersive verticalized demos.
Result:
✅ DeliveredIntel’s first UX-led product and GTM process, setting a precedent for future product development.
✅ Improved Accenture’s perception within Intel as a design partner, elevating its influence in product and GTM strategy.
✅ Highly successful product launch and adoption, increasing Intel Unite’s market penetration.
✅ Strengthened Intel-Accenture alliance, leading to increased funding and larger GTM initiatives.
-
Situation:
As GM of Enterprise, my role was to drive large-scale SaaS adoption at major enterprises for Prezi’s new product, Prezi Video. The challenge was navigating a protracted sales cycle, complex enterprise procurement, compliance, and stakeholder management while proving Prezi’s value.
Task:
My first mission as Enterprise GM was to sell and integrate Prezi’s enterprise SaaS offerings into Accenture, overcoming a daunting sales-cycle, compliance hurdles, and demonstrating tangible business impact.
Action:
• Built a coalition of support across key sales teams within Accenture by building client demos that were highly successful.
• Used those internal case studies to drive adoption among Accenture’s most influential teams.
• Leveraged those case studies and results to foster CIO office relationships and gain access to executive sponsorship.
• Navigated an 8-month global compliance and vetting process, securing enterprise approval.
• Successfully closed contracts and revenue agreements, unlocking enterprise-wide adoption.
• Expanded Prezi’s presence by growing user engagement at Accenture, Salesforce, and other enterprise clients.
• Developed custom showcases and sales material for Accenture clients, which in turn were used to generate net-new business throughout Prezi’s enterprise targets.
Result:
✅Secured the largest enterprise sale, install, and user base of a Prezi product.
✅ Drove B2B growth by 25%, establishing Prezi as an enterprise leader.
✅ Led a highly successful enterprise SaaS product launch.
✅ Created ripple effects at other enterprise clients, leading to new enterprise revenue streams.
-
Global and US patents in AI/ML, and Personalization
Innovator of the Year - Accenture (700k employees)
GTM Innovation of the Year - Accenture Interactive
SF Weekly Book of the Summer
Sample Videos
Using portable and persuasive storytelling to support client and partnership communication has been a key factor in influencing executive decision.
The Medium is the Message: The key to crafting a compelling message is understanding your audience so deeply that you can play with the things that they thought were unique only to them. By using only GIFs and throwback references we appeal to our intended audience by allowing them to reach back into the past as they move into the future.
Setting up the Conversation: It’s not always about telling the whole story. In some cases, video can help set the scene for the story you want to tell. Especially for the beginning of a QBR, or team meeting, or for delivering research reports, where you need to unpack some of the “why,” before you launch into the what and how.
Making the Complex Simple: Digital Twins and the technology around them can be challenging to communicate at first glance. When Accenture acquired CGI-leader Mackevision, we needed to communicate the value to our employees, clients, and partners in a way that emphasized outcomes and wonder rather than the technology.
Attracting the Right Crowd: Sometimes you’re not trying to reach out to the world. Sometimes you’re looking for a very specific audience. For instance, if you are looking to get C-level folks to spend an hour of their already packed schedules, you need to hit the right beats and lure them with things you know are compelling.
Everybody is a Star: Sometimes the best way to explain something new and unique is to compare it to something familiar. We use the idea of traditional influencers and creators, to convey the need for enterprise employees to feel like they too are creators and influencers. In this case, the song itself unlocked the seed of the narrative.
Building a Community: Community building is one of the key elements of an enterprise company, an ISV, or a startup. You can get a little edgy if you have the permission space to do so. Know your audience and know what they want to see and hear from your messaging. Getting a little gritty with your aesthetic can sometimes engender autheticity.